LAINE X RIZLA COLLAB JUST DROPPED!
Introducing the Laine x Rizla Limited Edition Collab Collection: RIZLAINE+
The RIZLAINE+ collection includes a brand new limited edition pink grapefruit lager: ROLLIN’ (available in 330ml cans, and being sold on draft in 35 of our pubs), limited edition merch & accessories that span T-shirt, Varsity jacket, skateboard deck and retro lighter and limited edition RIZLAINE+ papers.
Coinciding with the collection we’ve launched Rollin’ a short film starring the skateboard crew Have a Good Trip, who embody the community spirit of the collaboration as they make their way through our hometown of Brighton.
Combining our approach to welcoming in the next generation of pub goers and beer drinkers through new experiences & products, and Rizla’s long history of being embedded in culture and the creative scene.
The partnership is more than simply products, the collaboration was a celebration of a shared ethos – the importance of community and alternative culture for today’s generation in an otherwise fractured global society.
Check it out: https://laine.shop/pages/rollin 🛹